The science of cuddles

Why babywearing changes everything — for you and for baby.

What science says

43% LESS CRYING

Carried babies cry 43% less on average, according to pediatric studies.

85% OF MOMS

Report less anxiety and more confidence after 4 weeks of regular babywearing.

Benefit #1

A unique bond from the very first days

Regular physical contact stimulates the production of oxytocin — the bonding hormone — in both parent and baby. Babywearing also builds new parents' confidence.

Benefit #2

Comfort for your back too

A well-fitted ergonomic baby carrier distributes baby's weight across the hips and shoulders. The result: you can carry longer, without fatigue or pain.

What babywearing brings to baby

Scientifically proven benefits, from the very first weeks.

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Fewer colics

The upright position aids digestion and reduces painful reflux.

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Cognitive stimulation

Baby explores the world at eye level, stimulating their neurological development.

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Better sleep

The steady motion and warmth of the parent's body soothe baby and help regulate their sleep.

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Healthy hips

The M-position supports optimal hip development from birth.