The Liora team in their Paris office

Our story

Carrying, designed for real life

Liora was born from one simple belief: carrying your baby should be natural, comfortable, and accessible to every parent.

It all started with a question many new parents ask themselves: how do you keep your baby close and reassured while keeping your hands free for everyday life? In searching for answers, we discovered the richness of physiological babywearing — its benefits for your baby's development, for the parent-child bond, and for everyday comfort.

The Liora team in their workshop

"We wanted baby carriers that were as beautiful as they were comfortable — without the price tag or jargon of big brands. So we designed them ourselves, with parents, for parents."

— The Liora team

Today, Liora curates and designs ergonomic baby carriers, wraps and accessories made to support families from day one, with products tested for safety and comfort, and a service that listens to every parent.

Discover our collection →